Caitlin Marino

The Secret to Success? Your Outlook.

The outlook you express to your sphere of influence matters now more than ever. Media outlets are sensationalizing the 2022 housing market and thriving on overwhelming pessimism. It's easy for a home buyer to expect a negative experience with all the fearmongering surrounding the market – but it does not have to be that way.


Cynicism is easy to be swept up into, but what does that do for you or your client? People need a place to live, no matter the housing market conditions, and that will never change. The show must go on - and you have a crucial role in conducting the energy of it.


"If you want to find the secrets of the universe, think in terms of energy, frequency and vibration." – Nikola Tesla

We all know that perspective is everything - this is not a new or groundbreaking concept. As a leader in the home-buying transaction, you have the opportunity to steer the ship of your client's experience. Positive energy is invaluable in any situation, especially one that can be overwhelming or stressful.


Prepare a game plan for flipping the script on the bleakness being broadcasted and feared. Approach your (and your client's) obstacles with a bright outlook.


Write down the negatives you have been struggling with and experiencing. Walk yourself through how you can begin to move the gauge on stressful situations you and home buyers deal with during a transaction. Learn how to translate potentially challenging information with enthusiasm. Like you would prepare a home to come across in the best light possible before it hits the market, equip yourself with positivity and confidence within your interactions before it is even needed.


You have the power to set the tone - embrace it.


And, when push comes to shove, remember the old homage; marry the house, and date the rate.

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