Fall is a great time to set your Spring real estate market
up for success. The season's festivities give ample creative opportunities to
market your real estate business. Use Fall to your advantage!
Do some online digging and uncover your area's upcoming fall
festivities: Hayrides, apple picking, festivals, haunted houses, and zoo-boos
galore! Once you locate a few quality events, log onto your favorite online
design platform (such as Canva) and create a graphic summarizing the
celebrations including each date/time/location. Are you looking forward to any
special Fall treats? Include that recommendation and note which events will
offer it.
Your graphic could be in the form of a calendar, list, etc. Don’t
be afraid to get creative! Brand the piece to your real estate business; use
your brand's color(s), font(s), logo, necessary compliance details, and your
preferred business contact information. When you are finished with your
graphic, post it on all your social media platforms. This particular type of
social media post is a great way to get online shares – an effortless way to
promote yourself and spread awareness of your business!
Pro Tip:
Make sure your
social media profiles are set to "public" and not "private"
so others can share your post.
Get involved with the autumnal events - make your presence
known in your community! On your graphic or in your post, be sure to note which
events you plan to attend, and encourage people to come and say "hi"
if they notice you. Participating in events like a "Trunk or Treat"
or festivals that host vendor tables are great ways to meet the people in the
communities you serve.
If you get involved in an event where you can hand something
out, for an extra special (and allergy-friendly) treat, pass out glowsticks in
your brand's specific colors. Then, add a branded tag like the image
below!
